BUDWEISER Term Paper Example | Topics and Well Written Essays - 2500 words

BUDWEISER - Term Paper Example Anheuser -Busch is a brewing company in America that was started in 19th century. The present company name was adopted in 2004 after a successful merger of the company with Ambev. One of the beer brands that have giant global recognition is Budweiser. The revenues earned from main brands are found to be growing at a rate of 7.8% in each hectoliter. The company produces other 200 brands that are sold locally, internationally and worldwide. It is one among the largest companies in beer industry globally; also Budweiser is popular in United States and other parts in the world. In 20th century, alcohol products were prohibited in America, and this was one challenge that this company faced. This made the founder of this brewing company embark on alcoholic drinks up to 1933 when the prohibition ended. World war contributed to the reduction in performance of the beer firm as it led to economic recession. In strategizing to get back market for Budweiser beer brand, the company argued the customers to dare take this beer for five days. In testing the quality of the brand, the customers were promised that if their test did not shift from the other beers, then they can disregard Budweiser as the best beer. The company management team focuses to ensure the brands meet the consumers’ interests and expectations. The company initiated procedures used in getting customers for company’s brands. In 1936, this brand started being packaged in metallic cans, which made many consumers prefer this beer to others. While most of the brewing companies were collapsing due to competition, this brand was able to bear the situation. Although the sales reduced significantly, Budweiser Company remained to be a leading company in the beer industry. , and it brand has for years maintained lead in the markets although there was competition. Industry Structure and Global Market AB InBev Company gets a lot of competition in the industry from other competing firms that are coming up. Because of rich history of its operation, the well known company’s brands enjoys monopoly although partially. Beer industry is open despite huge costs of operations especially advertising that constrain new investors. This means only the company that are competitive can survive the market conditions, because beer industry has risen by 41% in the world as compared to other sectors. This can be attributed to people’s change of tests in which today people need high quality beer and not just alcohol, because alcohol drinks stock sales are rising at 4.8% rate annually. In this industry, most of the brewing companies are merging with others to form a stronger footprint to get larger market command. Budweiser is one of main alcohol brands with re cognition all over the world (Bamforth & Bamforth 2011). In international market arena, the company has 25% of total world market portion, while in United States, AB InBev company accounts for 48% of the total market in brewing sector. Apart from Budweiser brand, Anheuser –Busch inBev has other 200 types of brews. AB InBev Company is main brewery in United States but it possesses outlets across the world. The company has outlets open in more than twenty countries across the world, thus company can employ over 100, 000 people for different job positions. Three company’s brands get market recognition in various regions of the world globally. Most company’