Market Across Culture Dissertation Example | Topics and Well Written Essays - 2000 words

Market Across Culture - Dissertation Example Direct exporting is one of the well-established market entry processes within the UK and Mexico. After 2000, the procedure of goods export from the UK to Mexico has witnessed a significant hike. During 2009, over 66%, i.e. almost 753 million pounds of the export from the UK to Mexico where goods. From 2011 to 2012, export of the UK products in the Mexican market increased by 12.5% i.e. 1.13 billion pounds. Market Growth Strategy After the market entry strategy, the organization needs to properly decide upon the market growth strategy. The analysis of Ansoff’s growth strategies will assist the organization to properly evaluate the growth opportunities within the Mexican market (Appendix 3). 48% of the population of Mexico originates from the Mexican-American cultural background, while almost 25% of them are from Spanish cultural background. As a result, the organization needs to select different market expansion strategy as per the differences in the culture. The food consumpti on pattern of the Mexican-American population is highly influenced by the US and UK culture. Therefore, the organization needs to utilize the market development strategy that will influence the management to introduce existing product for the new market. The food preferences of the Hispanic population are different from the UK food consumption pattern. They highly prefer corns, pepper, and beans in their food items. Hence, the marketers need to adopt diversification strategy to expand their business in the new market.